When it comes to business today, brands have to make their presence felt to gain attention. Good branding, or rather a unique and easily distinguishable logo, is essential for setting the tone and growing a brand’s reputation. It is no longer enough to have simply a logo; instead, there must be total and consistent branding. Let’s look at why each business requires a powerful visual concept, and how it can assist you in your endeavors. 1. Brand Identity Design: The Foundation of Your Business Brand icon design is not equivalent to the mere designing of a logo. It is the totality of the graphic profile that comprises the style, tone, graphics, and images that represent a business or company. Brand image is the summarized message of a company’s character, stance, and mission in the first instance. When executed appropriately, it makes the stakeholders have faith in the organization and develop some sort of emotional bond with the customers. Brand awareness from scratch is crucial for...